https://www.economist.com/node/18618271?story_id=18618271&fsrc=nlw|hig|04-28-2011|editors_highlights https://300house.com/ https://blogs.hbr.org/govindarajan/2010/08/the-300-house-a-hands-on-lab-f.html World-Class Design. Our next question was: "Who will do this?" We decided that it would be have to be a collaboration between global design and engineering companies and non-profits with experience solving problems for the poor. The usual suspects ran through our minds — IDEO, GE, TATA, Siemens, Habitat-for-Humanity, Partners In Health, the Solar Electric Light Fund, the Clinton Global Initiative, the Gates Foundation, Grameen. Governments may play an important part is setting the stage for these types of cross-country innovation projects. The Reverse Innovation Payoff. Participating companies will reap two rewards. First, they will be able to serve the unserved, the 2.5 billion who make up the bottom of the pyramid. Second, they create new competencies which can help transform lives in rich countries by creating breakthrough innovations to solve several problems (scaled housing for hurricane victims, refugees, and even the armed forces). A House of One's Own: Affordability. To move beyond charity, the poor must become owners of their homes, responsible for their care and upkeep. The model of social business introduced by Muhammad Yunus resonates strongly with us. Micro-finance must surely play a role in making the $300 House-for-the-Poor a viable and self-sustaining solution.